Craig Yolles - Realtor

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8 Costly Mistakes No Seller Should Make

MISTAKE #1: NOT ENHANCING YOUR HOME’S “CURB APPEAL”
When a potential buyer drives by your home, their first impression will be based on your home’s “curb appeal.” If the buyer is disappointed by what they see, they may not even bother to request a showing, no matter how wonderful the interior of your home is. Almost half of all houses purchased are sold before prospective buyers open their car door and walk through your front door. It’s important to ask your Realtor what you can do to improve the exterior of your home and landscaping, so that your home shows at its very best.

MISTAKE #2: INADEQUATE MARKETING
In most cases, you will have to advertise your home. Marketing today often requires much more than a “For Sale” sign in the yard. Prospective buyers with their busy schedules don’t take the time to simply look through the classifieds and drive by homes that might be of interest. Buyers want more information immediately and turn to sources like the internet where they can get round-the-clock information about your home. Effective twenty-four hour marketing will ensure that your home receives the necessary exposure to attract a ready-to-act buyer in the shortest amount of time. Ask your Realtor what strategies he or she will use to market your home.

MISTAKE #3: ATTEMPTING TO HIDE PROBLEMS WITH YOUR HOME
Be honest with your Realtor about problems with your home or property relating to health, safety, or the environment. It’s common today for inspections to be a part of most sales contracts, and during home inspections, most problems will be discovered anyway. In California, the seller is required by law to disclosure any knowledge of existing property problems. It’s better to factor these issues into the home’s listing price than place your home under contract pending sale, essentially removing it from the market, then have the contact nullified after inspections.

MISTAKE #4: FAILING TO LOOK AT YOUR HOME AS IF YOU WERE A BUYER
Often, sellers become too comfortable–or at least tolerant–of the clutter and imperfections of their homes. And, while potential buyers may tolerate the same sort of imperfections in their own residences, when it comes to your home, most buyers have higher expectations. When a buyer sees areas that need maintenance or repair, he or she see areas where they can discount the home’s sale price.

MISTAKE #5: OFFERING EXPLANATIONS ABOUT YOUR HOME DURING SHOWINGS
Potential buyers usually feel more comfortable when homeowners are not present. If you do remain at home, resist the urge to offer explanations, point out perceived flaws or offer to repair items that the buyer may not have noticed or questioned you or your realtor about. People differ in opinion and preferences. Your home’s floor plan, which you may have always found less than satisfactory, might be just what appeals to a potential buyer. The less said, the better.

MISTAKE #6: NOT KNOWING HOW TO PRICE YOUR HOME TO SELL
Determining the market value of your home is one of the most challenging aspects of the selling process. If the listing price is too high, you’ll limit financing and reduce offers. Sometimes, home sellers believe that they have to set the selling price higher than actually expected because it gives them an opportunity to negotiate and accept a lower offer. But often buyers who might be most interested in your home find a flaw they don’t like immediately—your asking price–and they don’t even take the time to drive by or ask for a showing. By the time the price is adjusted, you’ve already lost exposure to a large percentage of potential buyers. It’s critical to find out, where and how fast, the market is moving when setting the selling price and negotiating an offer. An experienced, well-trained Realtor is always aware of market trends.

MISTAKE #7: NOT PLANNING YOUR MOVE BEFORE YOUR HOME ACTUALLY SELLS
Many sellers simply don’t plan their move early enough, then they feel totally overwhelmed when it’s necessary to move sooner than they expected. Have your move organized before a contract is ever signed. Don’t wait until the last minute to ask movers to estimate the cost of your move. When you have to move quickly, the price can skyrocket according to need and you have no basis for comparison. Keep a record of all expenses related to the move. Many of your expenses may be tax deductible. Fill out a Personal Household Inventory for each room. This is important for establishing the declared value of items for moving companies and can be used as a permanent inventory for insurance purposes. List, as accurately as possible, the year of purchase and original cost of each item. Prepare a separate high-value inventory if the shipment will contain articles of “extraordinary” value, such as antiques, china, crystal and electronic equipment. Attach any records of purchase or invoices to the completed inventory.

MISTAKE #8: BEING INFLEXIBLE OR UNWILLING TO COMPROMISE
Sometimes, it is necessary to bend a little when it comes to the sell of a home. If you are inflexible about the date you can move out, price, necessary repairs, etc., buyers can become discouraged or even angry. Often, it’s necessary to compromise. Agreeing to a repair that might cost you an extra couple of hundred dollars out of pocket, might actually save you much more than this amount in interest on your home loan in the long run. While you don’t want to give away hard-earned equity, often sellers must look at the overall savings involved. Ask your realtor for advice.

Craig Yolles just helped me sell my former residence and buy a newHome at the same time. I have known Craig for several years as our sons are going to school together, and I always felt integrity, solidness, and a wonderful sense of humor and groundedness in him.
However having him sell my townhouse, and at the same time helping me acquire my new beautiful home, was a whole new different experience for me. Craig was just Johnny on the spot!
He immediately returns phone calls, texts, was here for any question I had (as repetitive or tried they were) — and not once did I feel I was a bother for him.
Craig really is a man of integrity, tremendous knowledge of the real estate market and real estate dynamics,– and the resources that he provided, in terms of carpet people, roof people, pool people, etc. are just tremendous. I have never met a man in this field, that is so present and makes me feel I’m his only client!
Though I’m hoping to stay here in my new and current residence for a while, I would eagerly look forward to do another transaction with him as I felt really wonderfully guided, supportive, and just felt an easiness in his approach to any and all problems that made this transaction rather pleasant.
Craig, thank you very much for being there, you did a tremendous job buying and selling my homes, and I will turn to you for any and all Real Estate needs from here on the fourth!! You have made the sale and the purchase of these properties a joy, a fun experience, and I really feel I got a good deal selling and purchasing through you.
Thanks for all,
Sincerely and deeply indebted, Sam
Sam Newman -Feb 2020
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Craig was our agent for both our sale and new purchase.  We couldn’t have had a better experience.  We know Craig spent many hours working behind the scenes to make our experience as smooth as possible.  He handled what would have otherwise been stressful situations, like tight timelines (the house we purchased didn’t close escrow until very late in the day of the deadline), unreasonable negotiation demands (Craig dealt with the inexperience of another realtor involved in our sale with calm professionalism), and unfortunate surprises (the house we sold needed roof repairs) without creating any drama – he presented the facts of the situation in a matter of fact way, explained the alternatives, and advised on the best route to take without pressuring us.  At every moment, Craig was our advocate and trusted partner.  He kept the whole buying and selling process on track, most importantly when other less capable realtors would have let things get derailed.  We’re now enjoying our dream home, and owe Craig a huge “thanks” for doing such a great job getting us here.
We wholeheartedly recommend Craig.  We’re lucky we were introduced to him, and he will be our realtor for any other real estate deals we’re involved with in the future.
Josh and Angela Merkel - Dec 2019
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I still want to give much love and kudos to our amazing real estate agent Craig Yolles!!! He helped us through some very difficult real estate issues even BEFORE we hired him. He had no skin in the game and helped us out of the goodness of his heart. After we got past that mess, we hired him. And even with this property there were messy issues to contend with. I was in the last trimester of my pregnancy, so I asked him to take on things that I just didn’t want to deal with. He did and he did it with a smile!!!
I am grateful for our home every single day – even through all the remodeling.
And we owe a lot of this blessing to Craig!! Thank you again!!
💞💞
Kristena Kirk Nov 2019
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When I had to sell my house and buy another one Craig Yolles did an outstanding job. During this time I was starting a new job and Craig was always around to handle all aspects of selling and buying. He was able to negotiate great deals for me for both the house I was selling and the one I was buying. There were some challenging situations on both deals that were expertly handled by Craig. He was able to make things happen so I could get into my new house on time.

Dianne Cordero
Feb 2018
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I am taking this opportunity to personally “Thank You” for being such an inspirational guy during a very difficult process of relocating here to Tierrasanta, and finding the right properties for me!

You have been so gracious, patient, and impeccably honest and and reliable during this process. Somehow, you sensed my need for a bit of guidence and instruction during this process, and even led me to find the remarkable lender, Benchmark!

The whole process of Escrow, inspections, and time-lines was made plain and simple, spelled out in writing, explained, and You always had time to answer any questions with a personal phone call or text. I have come to rely on your expertise and as always kind, respectful demeanor.

Long after the sales, you have remained vigilant and in contact with useful referrals for all the needs of new ownership, Craig, you helped me feel like a part of the community, and to this day, I think of how pleasant you made this life transition for me.

Bless you my friend. Look forward to long and lasting relationship!

Judy G. Tarr
March 2018
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Craig was never too busy for us, he kept us sane and rational when the sale of our former home collapsed and we sadly had to pull out of the purchase of the first house we selected. Craig was never pushy or aggressive but very knowledgeable of market conditions and most of all, patient with us so we never felt rushed.  He also has a great sense of humor, so necessary to relieve some of  the stress of buying a home.  And Wow! did Craig come through when he negotiated the deal for the purchase of the lovely home we now own, beating 8 other offers, two of them with higher bids than ours.

Rosalyn and Mike
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Craig was nothing short of outstanding! From his market analysis, pricing recommendations and recommendations on home improvements to offer evaluation, negotiation with buyers representatives and navigation of the escrow process. In addition and even more importantly, Craig skillfully, respectfully and professionally worked directly with the tenant who still occupied the property and the buyers to ensure everyone’s interests were covered and all escrow milestones, funds, paperwork and move dates were planned for, aligned and executed on time. Put simply, Craig went above and beyond my highest expectations and I highly recommend him to anyone looking to buy or sell their property.

Matt Sandberg
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We used Craig for the purchase of our home and could not be more pleased. Having his knowledge and motivation helped us in the process with more peace and clarity! His drive to close on the property kept us on track and I am thankful for his calm tact in dealing with all sides. I would recommend him to anyone!

Beckett Kirk - February 2016
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Contact

Craig Yolles

Phone: (619) 417-6777
Craig@SanDiegobyReferral.com

Prime West Properties
3914 Murphy Canyon Road Suite #223
San Diego CA 92123

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